Zipcar for BusinessOn-demand access to cars where people work
Overview
Client
Zipcar for Business
Timeline
24 weeks – concept to delivery
Role
Lead Art Director
Developed creative concept and translated it into a detailed storyboard.
Led ideation sessions and refined narrative, pacing, and visual approach.
Selected and contracted a production company; managed vendor negotiation and onboarding.
Defined a custom illustration style and visual language for the brand spot.
Cast on-screen talent and assembled the production crew
Art-directed on set and in post to ensure visual consistency, color, and composition through final delivery.
Challenge
In a pool of Zipcar products, Zipcar for Business had an identity crisis. Working with a tight $11,000 budget, my team and I were tasked with giving it brand life. Using targeted market research and data analysis, we rebranded Zipcar for Business to resonate with its core audience. We kept the approach simple and strategic — graphic elements, a cohesive illustration style, and lifestyle photography that preserved Zipcar’s personality while speaking to the fast-paced business world.
Creative outcome
With disciplined creative choices, efficient production, and a focus on timeless visual language, a lean budget can still deliver a piece of content that remains relevant a decade later.