Design samples
I'm passionate about the intersection of finance and health, creating solutions that benefit both wallets and well-being. I find inspiration in connecting with people and translating their needs into experiences that make a difference in their lives.
LivingWell by MassMutual
Design leadership & user engagement: Led the design of the LivingWell app, a wellness incentive platform that connects fitness data to cash rewards, enhancing user engagement.
Cross-functional collaboration: Collaborated with data science teams to develop an intuitive, seamless mobile experience integrating health tracking and rewards.
Strategic vision & ecosystem development: Transformed a pilot into a comprehensive wellness ecosystem, demonstrating strategic vision in bridging health tech and financial services.
User-centered innovation: Utilized thoughtful design to create meaningful daily value for users, showcasing expertise in user-centered innovation and scalable solutions.
Transforming home health care
Innovative healthcare experiences: Led the design of the "Hospital in the Home" exhibit at Blue Cross Blue Shield’s Well-B, creating an interactive experience that explored integrating medical care into daily life.
Collaborative design & perspective-shaping: Worked with cross-functional teams to develop engaging content that encouraged visitors to see healthcare from multiple viewpoints, promoting empathy and understanding.
Advocacy & leadership engagement: Presented projects like HuCare and CareBnB to senior leadership, advocating for innovations that prioritize comfort and dignity for home-based patients.
User-centered approach & impact: Engaged visitors through storytelling and feedback, ensuring initiatives remained aligned with real-life needs and continually enhanced healthcare experiences.
The MassMutual wellness program
Strategic wellness program design: Led the development of MassMutual’s comprehensive wellness initiative, emphasizing overall well-being and proactive health management.
Partnership-driven innovation: Collaborated with GRAIL to pilot Galleri®, an early cancer detection test, demonstrating how strategic partnerships can deliver life-saving solutions.
Impact & user engagement: Engaged over 125,000 policyholders with AI-powered mental health resources and wellness rewards, fostering a supportive community for resilience and growth.
Influence on health outcomes: Showcased real-world impact through cases like Neil, whose early detection led to timely treatment, emphasizing the power of informed health choices and early intervention.
Behavioral health pilot with Firefly Health hub
Rapid response & innovation: Developed a behavioral health pilot with Firefly Health during COVID-19, delivering immediate mental health support when community stress was at its peak.
User-centered digital design: Leveraged Firefly’s digital platform to create an accessible, user-friendly telehealth experience, reducing barriers to mental health services.
Impact & community support: Enabled members to connect quickly with clinicians via secure messaging and telehealth, fostering early intervention in a challenging environment.
Setting new standards: Demonstrated how innovative, technology-driven solutions can deliver timely, compassionate care and establish new benchmarks for accessible behavioral health support during crises.
Financial well-being hub
Accessible financial education: Led the development of the Financial Well-Being Hub at MassMutual, transforming complex financial concepts into clear, actionable pathways for users.
Collaborative content strategy: Partnered with the brand team to create personalized resources for college planning, retirement, and daily money management, making financial guidance approachable and relevant.
User-centered design & impact: Designed an intuitive information architecture that empowers users to confidently navigate financial decisions, earning recognition as a 2024 Content Marketing Award finalist.
Empowerment through thoughtful design: Demonstrated how strategic, content-driven platforms can demystify financial planning, inspiring confidence and informed action among diverse audiences.
Tackling the social determinants of health
Health equity initiative leadership: Spearheaded the development of the Virtual Village, a digital platform designed to improve health equity by providing tailored support and resources for non-majority Blue Cross members.
Inclusive access & user experience: Designed a user-friendly interface with multilingual and culturally relevant content, enhancing accessibility for diverse populations from the moment they enter the platform.
AI-driven assistance development: Implemented an AI-powered chatbot that provides personalized healthcare provider recommendations based on members' cultural and personal preferences, streamlining access to care.
Strategic health equity framework: Created a robust framework to identify and address healthcare access challenges, facilitating a significant reduction in disparities and fostering meaningful connections between members and care providers.
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