Design samples
I'm passionate about the intersection of finance and health, creating solutions that benefit both wallets and well-being. I find inspiration in connecting with people and translating their needs into experiences that make a difference in their lives.
Journeys | Products | Systems | Pilots | Programs | Experiences
〰️
Journeys | Products | Systems | Pilots | Programs | Experiences 〰️
MassMutual mobile experience
Modernizing a 175-year-old brand: Leading the evolution of MassMutual’s mobile app into a unified, modern experience that meets today’s customer expectations while honoring the trust and stability of a legacy financial institution.
Global design & delivery leadership: Partnering with our India-based mobile team and Romania-based designer to create a cohesive, high-quality experience across time zones, aligning strategy, design, and engineering for faster, more effective delivery.
Data-driven improvement & adoption: Collaborating with operations and analytics partners to leverage behavioral data and operational insights, increasing digital adoption, reducing friction, and shifting high-cost service interactions into intuitive mobile flows.
Future-ready, competitive experiences: Embedding emerging technologies and UX best practices into the app to deliver proactive, personalized guidance, helping MassMutual stay competitive with leading financial services and insurers, and designing mobile experiences our customers genuinely deserve.
LivingWell by MassMutual
Design leadership & user engagement: Led the design of the LivingWell app, a wellness incentive platform that connects fitness data to cash rewards, enhancing user engagement.
Cross-functional collaboration: Collaborated with data science teams to develop an intuitive, seamless mobile experience integrating health tracking and rewards.
Strategic vision & ecosystem development: Transformed a pilot into a comprehensive wellness ecosystem, demonstrating strategic vision in bridging health tech and financial services.
User-centered innovation: Utilized thoughtful design to create meaningful daily value for users, showcasing expertise in user-centered innovation and scalable solutions.
MassMutual wellness program development
Strategic wellness program design: Led the development of MassMutual’s comprehensive wellness initiative, emphasizing overall well-being and proactive health management.
Partnership-driven innovation: Collaborated with GRAIL to pilot Galleri®, an early cancer detection test, demonstrating how strategic partnerships can deliver life-saving solutions.
Impact & user engagement: Engaged over 125,000 policyholders with AI-powered mental health resources and wellness rewards, fostering a supportive community for resilience and growth.
Influence on health outcomes: Showcased real-world impact through cases like Neil, whose early detection led to timely treatment, emphasizing the power of informed health choices and early intervention.
Behavioral health pilot with Firefly Health
Rapid response & innovation: Developed a behavioral health pilot with Firefly Health during COVID-19, delivering immediate mental health support when community stress was at its peak.
User-centered digital design: Leveraged Firefly’s digital platform to create an accessible, user-friendly telehealth experience, reducing barriers to mental health services.
Impact & community support: Enabled members to connect quickly with clinicians via secure messaging and telehealth, fostering early intervention in a challenging environment.
Setting new standards: Demonstrated how innovative, technology-driven solutions can deliver timely, compassionate care and establish new benchmarks for accessible behavioral health support during crises.
MassMutual financial well-being hub
Accessible financial education: Led the development of the Financial Well-Being Hub at MassMutual, transforming complex financial concepts into clear, actionable digital experience pathways.
Collaborative content strategy: Partnered with the brand team to create personalized resources for college planning, retirement, and daily money management, making financial guidance approachable and relevant.
User-centered design & impact: Designed an intuitive information architecture that empowers users to confidently navigate financial decisions, earning recognition as a 2024 Content Marketing Award finalist.
Empowerment through thoughtful design: Demonstrated how strategic, content-driven platforms can demystify financial planning, inspiring confidence and informed action among diverse audiences.
Tackling the social determinants of health
Health equity initiative leadership: Spearheaded the development of the Virtual Village, a digital platform designed to improve health equity by providing tailored support and resources for non-majority Blue Cross members.
Inclusive access & user experience: Designed a user-friendly interface with multilingual and culturally relevant content, enhancing accessibility for diverse populations from the moment they enter the platform.
AI-driven assistance development: Implemented an AI-powered chatbot that provides personalized healthcare provider recommendations based on members' cultural and personal preferences, streamlining access to care.
Strategic health equity framework: Created a robust framework to identify and address healthcare access challenges, facilitating a significant reduction in disparities and fostering meaningful connections between members and care providers.
View my design case studies
Write a friendly message, and I’ll get in touch shortly. I can’t wait to hear from you!